12 Standout Mid-Funnel Email Frameworks
The typical mid-funnel email is totally forgettable. It blends in, when it should stand out. That’s because most reps build them with tired old templates, stale snippets, and stock phrases.
But you can change that. For your buyers — and your win rate — using these emails.
A prospect’s interest in giving you their time for a discovery call has likely decreased — not increased — since confirming your meeting time. Build up their interest again:
Subject: < Your Company Name >, Our Call
< Prospect >, excited for our call later this week.
After the call, I want both of us to have a clear point of view on how we can help you < outcome >.
One thing I’ll share to that end is how < a non-obvious insight: we know X, while most think Y >.
Anything else you want to make sure we cover?
Use your buyer’s words to play back key points from a call, ensure they feel heard, and showcase their logic for why they should move forward with another call. Include:
[1] A clear problem statement.
[2] How they want to approach the problem.
[3] What needs to be true of a solution for it to fit.
[4] Next steps, referencing a colleague who’s impacted.
Here’s how it reads:
Subject: Recap, < Their Company > & < Your Company >